THE END OF CNN+: Warner Bros. Discovery Suspends Marketing Efforts, Fires CFO

Here’s a fact —CNN+ is failing.

According to a new report from Axios, Warner Bros. Discovery is signaling that CNN+ may not be around much longer: all marketing efforts have been frozen and CNN’s CFO Brad Ferrer has been laid off.

“Discovery executives are focused mostly on returning CNN to its journalistic core, a point Warner Bros. Discovery CEO David Zaslav reiterated in a town hall last week. That includes less of a focus on primetime perspective programming, and more of a focus on hard, breaking news. CNN+ features an array of soft news content, which doesn’t align with Discovery’s broader vision for CNN,” Axios reports.

“Warner Bros. Discovery executives see an opportunity to possibly include some CNN+ content on CNN’s app and make that video available for free and supported by ads, according to one source. Other CNN+ programming could live within HBO Max,” the report continues.

CNN’s new boss Chris Licht starts next month.