Bud Light Suffers ‘Staggering’ Sales Decline Amid Dylan Mulvaney Controversy
Bud Light Suffers ‘Staggering’ Sales Decline Amid Dylan Mulvaney Controversy
By The FirstBud Light has experienced a significant sales hit after teaming up with transgender influencer Dylan Mulvaney for a marketing campaign. The latest data from NielsenIQ and Bump Williams Consulting, which was first reported by the New York Post, shows that Bud Light sales dropped 17% in dollars, while volume fell 21% in the week ended …