Bud Light has officially been dethroned as the most popular beer in America. The title now belongs to Modelo Especial.
From Fox News:
Bud Light has been dethroned as America’s most popular beer, according to consumer data obtained by CBS News.
That title was won in May by Modelo Especial, which has increased sales by $333 million since 2022, according to behavior analytics firm Circana in data cited by CBS. Bud Light, in comparison, sold $297 million worth of Bud Light for the “four weeks ending May 28,” according to the same report.
Modelo is a Pilsner-style Lager that was first produced in Mexico in 1925, according to its website.
Some business experts are reportedly warning Bud Light that it will have to make major changes if it wants to regain the trust of consumers.
“Unless Bud Light starts to experience a serious course correction in terms of performance, which can only come from consumers finding their way back into the brand family, then that firm grip on the No. 1 rank by year-end loosens a bit more every week,” Dave Williams, vice president of analytics and insights at Bump Williams Consulting, reportedly told CBS MoneyWatch.
Fox News Digital has reached out to Anheuser-Busch for comment but has yet to receive a response.