‘CHIEF’ CANCELED! San Fran Drops the Word ‘Chief’ from Job Titles to Avoid ‘Native Stereotypes’

The San Francisco School District is dropping the word “chief” from all Job Titles in the days ahead to avoid negative connotations and stereotypes of Native Americans.

“While there are many opinions on the matter, our leadership team agreed that, given that Native American members of our community have expressed concerns over the use of the title, we are no longer going to use it,” said a spokesperson.

“By changing how we refer to our division heads we are in no way diminishing the indispensable contributions of our district central service leaders,” they added.

From the San Francisco Chronicle:

The word “chief” will no longer be used in reference to job titles in the San Francisco Unified School District in an effort, school officials said, to avoid the word’s connotation with Native Americans.

In an administrative decision released on Wednesday, the school district decided to retire the term among its 10,000 employees, said spokesperson Gentle Blythe.